Perfume Bay Evolves Into Beauty Encounter
Perfume Bay Evolves Into Beauty Encounter
Huntington Beach, CA (Vocus) March 4, 2008
The e-tailer known as Perfume Bay has become part of Beauty Encounter as a result of a four-year legal battle with eBay over trademark dilution and infringement. The courts ruled that Perfume Bay needed to change its URL to prevent confusion by consumers. Rather than appeal to the Supreme Court and continue its David and Goliath fight, the company decided to evolve the brand to reflect its growing product offering.
“Since we can no longer use the domain http://www.Perfumebay.com, we decided to evolve the brand to offer a superior online fragrance and beauty shopping experience,” said CEO Jacquelyn Tran. “I plan to maintain my Perfume Bay trademark and make http://www.BeautyEncounter.com the website where our customers shop.”
The Beauty Encounter experience offers customers more functionality and site enrichments than they received with Perfume Bay. Now with a new name that better reflects the incredibly deep selection of products offered, customers can enjoy discovering hundreds of name brand fragrances and thousands of cosmetics, skincare products, hair care products and beauty accessories.
In addition to selection, Beauty Encounter’s focus is on providing hard-to-find items, exclusive brands and international brands. Loyal and new customers will receive the same attentive customer service and secure shopping experience they’ve come to expect with Perfume Bay, but now with an improved functionality and more interactive platform.
Press Contacts:
Carrie Shields
(or)
Liz Newman
Bailey Gardiner
619-295-8232
liz @ baileygardiner.com
###
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Considerably, this post is really the sweetest on this notable topic. I harmonise with your conclusions and will thirstily look forward to your incoming updates. Saying thanks will not just be sufficient, for the phenomenal clarity in your writing. I will directly grab your rss feed to stay informed of any updates. Admirable work and much success in your business dealings! Please excuse my poor English as it is not my first tongue.