CauseAIDE Uses Email Campaigns to Involve Public in Corporate Giving
CauseAIDE Uses Email Campaigns to Involve Public in Corporate Giving
San Francisco, California (PRWEB) January 9, 2006
Today AIDE announced the release of CauseAIDE (http://www.causeaide.com). CauseAIDE is a hosted email marketing service that engages members of the public as advocates for the causes they support. CauseAIDE accomplishes this through opt-in email campaigns called Click Campaigns.
In a Click Campaign, a corporate donor pledges an amount to support a nonprofit’s field work. An audience of supporters opts in to receive a series of emails that describe the project and its outcomes. Audience members demonstrate their support by responding to each email, triggering an incremental gift from the corporate donor up to the pledged amount.
“We wanted to harness the power of the Internet to create a rapid and interactive experience among a widespread group. We also wanted to create a service that relies on cooperation to achieve a shared goal. This creates a community of advocacy and action where everyone benefits,” says AIDE co-founder and CEO Beau Perry.
Consumers want companies to actively support the work of nonprofits and promote important causes. CauseAIDE provides a way for the public to directly affect the success of companies’ cause marketing efforts. The result is an online experience that connects corporate donors with supporters of causes. “The key to CauseAIDE is the audience that we’re able to attract. Active supporters enjoy participating in our campaigns, and they represent various lifestyles, preferences and interests,” says Perry.
CauseAIDE customers include Pfizer and Working Assets. After funding a conservation project through a Click Campaign, Working Assets reported “one of the most impressive email response rates we’ve ever seen. CauseAIDE allowed us to target a desirable demographic segment with a genuine and inspiring message of corporate environmental commitment.”
For more information about CauseAIDE, please visit http://www.causeaide.com. For more information about AIDE, please visit http://www.aideinc.com.
About AIDE
Beau Perry and Brian Pugh founded AIDE with the mission to build brand awareness among online audiences through cause marketing. AIDE provides CauseAIDE, the leading solution for cause marketing to online audiences. Founded in 2000, AIDE is based in San Francisco.
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Great post! I?m just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case